Vertiv - SAROTA PR Agency - Public Relations for Technology Sector

Strategy

We develop the strategies that will maximize the effectiveness of your campaigns. This is built on a comprehensive understanding of the audience as well as your products, services and technologies.

We select the tools that ensure optimal efficiency of our PR activities, on time and on budget:

we diagnose your current situation (including brand image, previous communication activities, internal and external conditions)
we develop strategies (define objectives, define target groups, create key messages, select PR tools, develop creative concepts, outline time schedules and budgets)
we implement strategies (employ tools, accomplish planned activities, monitor results)
we evaluate the effectiveness of the undertaken PR activities (versus objectives, prepare reports)

Media Relations

Proactivity, individual approach as well as strong concept-wise and reliably prepared press materials – these are our keys to very good relationships with journalists.

We make your brand widely talked about in the way you want:

we conduct press offices and answer any journalist questions
we maintain and develop relationships with journalists
we edit and translate press materials and personalize their distribution
we organize press meetings and arrange personal meetings with journalists
we monitor the media

Social Media

Engaging communities around your brands, cultivating compelling content and initiating discussion – these objectives define our social media activities.

We convert your audience into loyal customers. And we transform loyal customers into brand ambassadors:

we develop social media communication strategies
we build and manage social media profiles (Facebook, YouTube, Twitter, Instagram, Google+, LinkedIn, Pinterest, and more)
we create text, image and video content
we manage communities and stimulate user interactions
we cooperate with bloggers, vloggers and opinion leaders
we prepare precisely targeted promotional and ad campaigns
we manage crisis situations on the Web

Content Marketing

Creating original content which fulfils brand communication objectives and provides positive input in discussions on key topics for a company determines our content marketing activity.

We create unique content that people like to read:

we develop the topics and content distribution methods
we design, implement and maintain content publishing platforms (brand blogs, newsletters, social media profiles)
we create high-quality content: texts, graphics and videos
we run activities to promote and advertise the content
we design creative and modern product pages
we monitor and analyze the attractiveness of the published content

Product PR

We present your brand’s products on TV, radio, printed press and the Internet. We also creatively customize how we communicate to each of your audience groups. For us, this is the most important feature of well-developed product PR.

We stimulate your sales:

we launch new brands, products services on to the market
we prepare press releases and personalize their distribution
we organize and oversee product tests and reviews
we prepare and conduct events and contests
we present your brand at trade fairs and other industry events
we prepare and oversee sponsorship programs
we prepare newsletters and mailing campaigns

Corporate PR

We build trust in your brand by showcasing your best attributes to help you realize your business goals – this is our corporate PR philosophy.

We cultivate brand awareness and reputation:

we build your brand image through a PR strategy that’s coherent with your marketing objectives
we create company experts (organize interviews, prepare expert commentaries)
we conduct media workshops
we arrange media opportunities during conferences and workshops
we prepare press materials and case studies
we prepare research, reports and analyses
we prepare crisis management strategies that ensure you emerge favorably when one arises

We Exceed Expectations

“Delivering great results and building brand familiarity”

SAROTA PR are true professionals and experts. The SAROTA PR team delivers great results in building brand familiarity for Eaton by positioning our experts as thoughtful and pragmatic sources of opinion on core topics of interest including energy transition, digitalization, safety, energy efficiency and sustainability. Not only do they understand our complex energy market, but they’ve also provided meaningful counsel. They are great communicators, diligent, organized and a great partner of our company.
Vera Grishchenko, PR Manager, Electrical Sector EMEA, Eaton

“Creative and informed about our industry”

SAROTA PR has never failed to deliver for us. The team are responsive, well-connected, creative and informed about our industry. It is a pleasure to work with such a diligent and reliable agency which always delivers results.
Becky Kiely, PR manager EMEA, F-Secure

“Focus on ensuring that we get the optimal result from an activity”

SAROTA PR are a superb professional and creative team that respond with a ‘Can Do’ attitude to all of our requests and challenges. They manage to communicate to our customers and end users with the RIGHT voice that correctly reflects the brand culture of SAPPHIRE. The key strengths of the SAROTA PR Team are: speed of response, flexibility, very quick to understand a brief, operate in a way that has the best commercial interests of the client in mind and their honest approach to working with us. From the initial brainstorm to the detailed post activity report, they focus on ensuring that we get the optimal result from an activity.

Results from working with SAROTA PR have been very good, particularly in the development of SAPPHIRE’s social media platforms, including FB which is the best in our industry; YouTube which they work hard to ensure delivers both varied and engaging content; and more recently SAPPHIRE’s corporate Twitter account.
Philip Wynn Jones, Marketing Director, SAPPHIRE Technology

“Strong understanding of our objectives”

SAROTA PR are a highly professional and proactive team, working for the result and offering a strong understanding of our objectives and the market. We are always sure to get useful advice and efficient service from team’s consultants. They’re highly motivated and always keep our deadlines. SAROTA PR offered an extraordinary brand visibility in all types of key media including radio and TV. We got an impressive coverage, over 1500 articles during a year and a half of our collaboration.
Ekaterina Bam-Bednarczyk, Marketing Communications Specialist, FORTINET

“Thinking out-of-the-box is what makes them excel”

Before I started working with SAROTA PR, MMD (Philips) and SAROTA PR had already been connected with each other for a few years, with very positive growing results in our PR clipping, review status and market share. We have expanded our cooperation by including an additional brand AOC which generated even more opportunities. On top of the professional and committed approach of SAROTA PR team, they have always been fair in their feedback when choosing the right monitor for review and selecting a successful PR event. This has established for me a trustworthy relationship between SAROTA PR and our company.

Having the experience with other PR agencies within Europe, I can safely say that SAROTA PR is the most pro-active. Thinking out-of-the-box is what makes them excel. This all has highly contributed AOC and MMD to grow their share in market becoming leading monitor brands in Poland.
Laura van Pinxteren, Marketing Communications Manager, MMD Monitors & Displays / AOC International (Europe)

“Exceptional performance no matter the task”

SAROTA PR always delivers exceptional performance no matter the task. I always felt like I’m working with a colleague sitting next desk who, while being friendly was at the same time always up to date with company news and products, responsive and just pure professional. Our results in Poland have improved greatly since we’ve began working with SAROTA PR and they are only growing thanks to their hard work on introducing ZALMAN products to the Polish market.

Each introduced product was always recognized by the most important media, increasing our brand awareness among key target – computer and technology enthusiasts. SAROTA PR makes it clear they specialize in the IT sector. And they mean it.
Chris Kim, Account Manager, Overseas Sales Department, Zalman

“One of the top PR agencies we work with”

We are very satisfied with our cooperation with SAROTA PR which is in our opinion a very professional, effective and proactive PR agency. In addition to the broad and accurate press releases and product reviews published in influential/potential media, SAROTA PR have helped us seek appropriate marketing opportunities coordinated with our sales plan and have provided relevant market info. All of that was indeed favourable not only to establishing Transcend brand awareness but also to increasing market share in Poland.

Another strength of SAROTA PR is their quick-response communication and problem solving skills which made us very impressed. SAROTA PR is considered in Transcend as one of the PR agencies with best annual performance.
Florinda Chen, Sales Specialist, Eastern Europe, Transcend Inc.

“SAROTA PR consultants managed to cope with the task in a very professional way”

Edimax operates on a huge and competitive market of network solutions – both consumer and professional. We were looking for a partner that would help us present our offer to adequate target groups. SAROTA PR consultants managed to cope with the task in a very professional way and raised the interest about our solutions in many key industry journalists. We appreciate how easily we could define our goals and priorities.

SAROTA PR team are capable of quick understanding client’s needs and finding ways of responding to them. Regardless of product’s purpose they effectively selected media that wanted to test it and inform about upcoming news.
Tommy Wang, Director of Central Eastern Europe, Edimax

“Thanks to the extensive media and blogger relations, SAROTA PR team arranged publications in almost every technology related website in Poland”

We have asked experienced, skilled and enthusiastic SAROTA PR specialists to create and execute communication strategy dedicated to promote our campaign in the world’s largest crowdfunding platform, namely kickstarter.com. Thanks to the extensive media and blogger relations, SAROTA PR team arranged publications in almost every technology related website in Poland, which directly resulted in the success of the project. We have collected more than 150k USD in total. I can fully recommend the services of SAROTA PR to every start-up founder.

Understanding the business needs, market trends and new technology sector as well as creative approach and friendly attitude in even the slightest issue, stands SAROTA PR agency above other PR companies I worked with so far.
Marek Cieśla, co-founder & COO, Sher.ly Inc.

“Dedication to everyday work, innovative ideas and positive attitude towards all the challenges”

Cooperation with SAROTA PR team works smoothly for several years already. We began with product PR in Poland which was very successful taking into consideration the number of valuable publications and awards for Dune HD media players on this market. Thanks to the global social media activities on Facebook our brand could develop both in B2C and B2B sectors. Major growth of the community, increase of the interaction and improvement of the customer relations were noticed since the very beginning of this project.

We appreciate SAROTA PR’s dedication to everyday work, innovative ideas for the campaigns and positive attitude towards all the challenges.
Konstantin Dyshlevoy, President/CEO, Dune HD Ltd.

Numbers Speak to Our Success

Awards Won for Our Clients

30000
Publications
in the Media

We Manage Communities
with
+ 700 000
Members
Countries that Our Clients Come from

+

Products that
we have Placed
in the Media

We Maintain Relationships with more than

Journalists

Awards We Have Won

IPRA Golden World Award 2015

in the Technology – Agency category and nominated in the B2B category

Golden Clip 2013

in the Social Media category.
Three nominations in 2015 edition.

Hack Productivity 3: Office 365 – 2017

first place in Microsoft’s global hackathon for project Relations – a set of tools for PR professionals

European Excellence Awards 2015 Finalists

in the Technology and Consumer Electronics and Brand Relationship categories

EMEA SABRE Awards Finalist 2013, 2015

in the Technology: Hardware category

Gold Magellan Award 2013

in the Product/Service Communications Consumer category

In2 SABRE Awards 2013 Certificate of Excellence

in the Gamification, User-Generated Contest category

We Are A Team

Katarzyna Sarota

CEO

She creates and implements the development strategy of SAROTA PR and manages the PR team. Professionally, she loves CSR projects and effective teamwork. Privately, she is a wife and mother of three daughters who thrives in an atmosphere full of movement and efficiency.

Jakub Misiura

Vice President, Digital

He manages the Digital Marketing team and works with them on creative campaigns. He is the architect behind automating business processes and the agency's cloud administrator. A computer scientist by training and a total geek in life. A fan of mountain trekking, smart home solutions, Microsoft and Apple (equally), and Blizzard games.

Jacek Dembicki

Business Development Manager

He leverages his years of experience in PR as a consultant, turning the team's expertise into innovative communication strategies tailored to clients' needs. Outside of work, he enjoys traveling, DIY projects, and culinary experiments.

Natalia Cygan

Public Relations Manager

She leads and oversees B2B projects and is also responsible for proofreading and internal processes. After work, she enjoys jogging, playing tabletop RPGs, and reading - preferably reportages.

Mateusz Bachłaj

Public Relations Manager

Product PR Manager with experience working on international projects. Focused on efficiency, ensuring maximum honesty and openness. Dog person, gamer and cyclist.

Artur Szeremeta

Public Relations Manager

As a manager in the B2B team, he is responsible for new business processes and auto-PR activities. Outside of work, he enjoys football, countless playthroughs of The Witcher 3, and watching "Fifteen to One" together with his children.

Piotr Sarota

Public Relations Consultant

He advises agency consultants and clients on strategic issues. He supports the development of the agency's team in the implementation of the CliftonStrengths® methodology as a certified coach of the Gallup Institute. In his free time, he enjoys running, swimming, and reading books.

Paweł Horbanowicz

Digital Marketing Specialist

He coordinates Digital Marketing projects, with a particular focus on content and email marketing, web development, and video production. Outside of work, you can often find him watching a musical or playing the latest PC games.

Grzegorz Iwan

Senior Public Relations Specialist

Product PR and expertise in tech media are his specialties. He's a cosplay photographer, a hardcore overclocker, and a fan of heavy sounds and anime.

Agnieszka Mrozowska

Public Relations Specialist

She specializes in media relations for B2B clients, preparing thought leadership content as well as event and press meetings advisory. In her spare time, if not writing about tech and sustainability, she reads books, goes to the cinema and pets cats - but only her own.

Maciej Żuławski

Junior Public Relations Specialist

He juggles between product PR and B2B PR projects. In his personal life, he is a fan of gaming in all forms, a home-grown musician and a self-proclaimed Pokémon TCG champion.

Agnieszka Kowalska

Senior Public Relations Specialist

She works in both product PR and B2B PR teams. She has a passion for creating communication strategies, and also specializes in crisis communication. She spends every free moment traveling.

Marta Tarnowska

Junior Public Relations Specialist

She provides support to the B2B department, crafting press materials and assisting in the organization of media meetings. Outside of work, she likes to explore the streets of Krakow, read reportages, and attend pub quizes.

Karolina Kudłacik

Public Relations Manager

As a manager she supports the work and development of the product PR team. She enjoys coordinating projects, collecting know-how and recruiting. Privately, she is avid birdwatcher.

Ewelina Plewa

Office Manager

Responsible for office administration and timely circulation of documents. Provides text proofreading and supports the team in everyday tasks. After hours, she enjoys good books and family time.

Natalia Śliwka

Public Relations Assistant

Supports the B2B team. Writer of press materials, in-depth researcher and tamer of the beast that is Microsoft Excel. She loves creative and unusual solutions, trivia, dogs and being active. She never goes anywhere without her headphones.

Ola Wiśniewska

Public Relations Assistant

Supports the work of the B2B team with press materials, translations and research. Loves musicals, classic American literature and video games.

We Take Values into Account

Uncompromising Efficiency

We always seek solutions that provide the results to satisfy even the most-demanding clients. We are only happy with our work when it delivers real value.