#PR Czym jest #omnichannel? Wyjaśniają eksperci z #SMSAPI https://t.co/u8Xi9XiJRU, @SMSAPI_pl
We develop the strategies that will maximize the effectiveness of your campaigns. This is built on a comprehensive understanding of the audience as well as your products, services and technologies.
- we diagnose your current situation (including brand image, previous communication activities, internal and external conditions)
- we develop strategies (define objectives, define target groups, create key messages, select PR tools, develop creative concepts, outline time schedules and budgets)
- we implement strategies (employ tools, accomplish planned activities, monitor results)
- we evaluate the effectiveness of the undertaken PR activities (versus objectives, prepare reports)