inFakt - SAROTA PR Agency - Public Relations for Technology Sector

Strategy

We develop the strategies that will maximize the effectiveness of your campaigns. This is built on a comprehensive understanding of the audience as well as your products, services and technologies.

We select the tools that ensure optimal efficiency of our PR activities, on time and on budget:

we diagnose your current situation (including brand image, previous communication activities, internal and external conditions)
we develop strategies (define objectives, define target groups, create key messages, select PR tools, develop creative concepts, outline time schedules and budgets)
we implement strategies (employ tools, accomplish planned activities, monitor results)
we evaluate the effectiveness of the undertaken PR activities (versus objectives, prepare reports)

Media Relations

Proactivity, individual approach as well as strong concept-wise and reliably prepared press materials – these are our keys to very good relationships with journalists.

We make your brand widely talked about in the way you want:

we conduct press offices and answer any journalist questions
we maintain and develop relationships with journalists
we edit and translate press materials and personalize their distribution
we organize press meetings and arrange personal meetings with journalists
we monitor the media

Social Media

Engaging communities around your brands, cultivating compelling content and initiating discussion – these objectives define our social media activities.

We convert your audience into loyal customers. And we transform loyal customers into brand ambassadors:

we develop social media communication strategies
we build and manage social media profiles (Facebook, YouTube, Twitter, Instagram, Google+, LinkedIn, Pinterest, and more)
we create text, image and video content
we manage communities and stimulate user interactions
we cooperate with bloggers, vloggers and opinion leaders
we prepare precisely targeted promotional and ad campaigns
we manage crisis situations on the Web

Content Marketing

Creating original content which fulfils brand communication objectives and provides positive input in discussions on key topics for a company determines our content marketing activity.

We create unique content that people like to read:

we develop the topics and content distribution methods
we design, implement and maintain content publishing platforms (brand blogs, newsletters, social media profiles)
we create high-quality content: texts, graphics and videos
we run activities to promote and advertise the content
we design creative and modern product pages
we monitor and analyze the attractiveness of the published content

Product PR

We present your brand’s products on TV, radio, printed press and the Internet. We also creatively customize how we communicate to each of your audience groups. For us, this is the most important feature of well-developed product PR.

We stimulate your sales:

we launch new brands, products services on to the market
we prepare press releases and personalize their distribution
we organize and oversee product tests and reviews
we prepare and conduct events and contests
we present your brand at trade fairs and other industry events
we prepare and oversee sponsorship programs
we prepare newsletters and mailing campaigns

Corporate PR

We build trust in your brand by showcasing your best attributes to help you realize your business goals – this is our corporate PR philosophy.

We cultivate brand awareness and reputation:

we build your brand image through a PR strategy that’s coherent with your marketing objectives
we create company experts (organize interviews, prepare expert commentaries)
we conduct media workshops
we arrange media opportunities during conferences and workshops
we prepare press materials and case studies
we prepare research, reports and analyses
we prepare crisis management strategies that ensure you emerge favorably when one arises

We Exceed Expectations

Proactive and creative experts

SAROTA PR consistently exceeds expectations. They have impressive expertise, are proactive, creative, and working with them is a pure pleasure.
Debi Christie, EMEA Communications, Fortinet

Great results and building brand familiarity

SAROTA PR are true professionals and experts. The SAROTA PR team delivers great results in building brand familiarity for Eaton by positioning our experts as thoughtful and pragmatic sources of opinion on our core topics of interest.
Vera Grishchenko, PR Manager, Electrical Sector EMEA, Eaton

Thinking out-of-the-box is what makes them excel

Having the experience with other PR agencies within Europe, I can safely say that Sarota PR is the most pro-active. Thinking out-of-the-box is what makes them excel. This all has highly contributed AOC and MMD to grow their share in market becoming leading monitor brands in Poland.
Laura van Pinxteren, Marketing Communications Manager, MMD Monitors & Displays / AOC International (Europe)

Choosing SAROTA PR was the best decision

Thanks to SAROTA PR team’s excellent relationships with both industry and business media journalists, during 3 years of cooperation we recorded over 40% increase in the number of publications and over 50% increase in SOV (Share of Voice) value, reaching several million online readers.
Eliza Gut, Marketing Manager for Poland & Baltics, Vertiv

Goal-oriented

The SAROTA PR team is goal-oriented. I greatly appreciate their flexibility and willingness to put in extra effort in situations requiring quick and coordinated response, where I can undoubtedly rely on them.
Mateusz Osiecki, Country Manager, PrestaShop

Superb planning and execution

The SAROTA PR team really know what they’re doing, and both planning and execution are superb. They managed to meet our challenging objectives.
Hunter Abbott, Founder & Managing Director, AlcoSense Laboratories Ltd.

Creative and informed about our industry

SAROTA PR has never failed to deliver for us. The team are responsive, well-connected, creative and informed about our industry. It is a pleasure to work with such a diligent and reliable agency which always delivers results.
Becky Kiely, PR manager EMEA, F-Secure

Ensuring that we get the optimal result

SAROTA PR are a superb professional and creative team that respond with a ‘Can Do’ attitude to all of our requests and challenges. From the initial brainstorm to the detailed post activity report, they focus on ensuring that we get the optimal result from an activity.
Philip Wynn Jones, Marketing Director, SAPPHIRE Technology

Strong understanding of our objectives

SAROTA PR are a highly professional and proactive team, working for the result and offering a strong understanding of our objectives and the market. We are always sure to get useful advice and efficient service from team’s consultants. We got an impressive coverage, over 1500 articles during a year and a half of our collaboration.
Ekaterina Bam-Bednarczyk, Marketing Communications Specialist, FORTINET

Exceptional performance no matter the task

SAROTA PR always delivers exceptional performance no matter the task. Our results in Poland have improved greatly since we’ve began working with SAROTA PR and they are only growing thanks to their hard work on introducing ZALMAN products to the Polish market.
Chris Kim, Account Manager, Overseas Sales Department, Zalman

One of the top PR agencies we work with

In addition to the broad and accurate press releases and product reviews published in influential/potential media, SAROTA PR have helped us seek appropriate marketing opportunities coordinated with our sales plan and have provided relevant market info. SAROTA PR is considered in Transcend as one of the PR agencies with best annual performance.
Florinda Chen, Sales Specialist, Eastern Europe, Transcend Inc.

Numbers Speak to Our Success

Awards Won for Our Clients

30000
Publications
in the Media

We Manage Communities
with
+ 700 000
Members
Countries that Our Clients Come from

+

Products that
we have Placed
in the Media

We Maintain Relationships with more than

Journalists

Awards We Have Won

Złoty Spinacz

Złoty Spinacz in “Social Media” category, Brązowy Spinacz in “Automotive and Transport” category, nomineed in “Launch of a new product, service or brand”, “Technology, IT and communications”, “Effectiveness” categories.

IPRA Golden World Award

in the Technology – Agency category and nominated in the B2B category

Top Channel PR Firms

an honorable mention by analysts at Forrester, one of the most respected analyst and research firms in the technology industry.

Hack Productivity 3: Office 365

first place in Microsoft’s global hackathon for project Relations – a set of tools for PR professionals

European Excellence Awards Finalists

in the Technology and Consumer Electronics and Brand Relationship categories

EMEA SABRE Awards Finalist

in the Technology: Hardware category

Gold Magellan Award

in the Product/Service Communications Consumer category

In2 SABRE Awards Certificate of Excellence

in the Gamification, User-Generated Contest category

We Are A Team

Katarzyna Sarota

CEO

She creates and implements the development strategy of SAROTA PR and manages the PR team. Professionally, she loves CSR projects and effective teamwork. Privately, she is a wife and mother of three daughters who thrives in an atmosphere full of movement and efficiency.

Jakub Misiura

Vice President, Digital

He manages the Digital Marketing team and works with them on creative campaigns. He is the architect behind automating business processes and the agency's cloud administrator. A computer scientist by training and a total geek in life. A fan of mountain trekking, smart home solutions, Microsoft and Apple (equally), and Blizzard games.

Jacek Dembicki

Business Development Manager

He leverages his years of experience in PR as a consultant, turning the team's expertise into innovative communication strategies tailored to clients' needs. Outside of work, he enjoys traveling, DIY projects, and culinary experiments.

Natalia Cygan

Public Relations Manager

She leads and oversees B2B projects and is also responsible for proofreading and internal processes. After work, she enjoys jogging, playing tabletop RPGs, and reading - preferably reportages.

Artur Szeremeta

Senior Public Relations Manager

As a manager in the B2B team, he is responsible for new business processes and auto-PR activities. Outside of work, he enjoys football, countless playthroughs of The Witcher 3, and watching "Fifteen to One" together with his children.

Piotr Sarota

Public Relations Consultant

He advises agency consultants and clients on strategic issues. He supports the development of the agency's team in the implementation of the CliftonStrengths® methodology as a certified coach of the Gallup Institute. In his free time, he enjoys running, swimming, and reading books.

Paweł Horbanowicz

Digital Marketing Specialist

He coordinates Digital Marketing projects, with a particular focus on content and email marketing, web development, and video production. Outside of work, you can often find him watching a musical or playing the latest PC games.

Grzegorz Iwan

Senior Public Relations Specialist

Product PR and expertise in tech media are his specialties. He's a cosplay photographer, a hardcore overclocker, and a fan of heavy sounds and anime.

Agnieszka Mrozowska

Public Relations Specialist

She specializes in media relations for B2B clients, preparing thought leadership content as well as event and press meetings advisory. In her spare time, if not writing about tech and sustainability, she reads books, goes to the cinema and pets cats - but only her own.

Karolina Kudłacik

Public Relations Manager

As a manager she supports the work and development of the product PR team. She enjoys coordinating projects, collecting know-how and recruiting. Privately, she is avid birdwatcher.

Ewelina Plewa

Office Manager

Responsible for office administration and timely circulation of documents. Provides text proofreading and supports the team in everyday tasks. After hours, she enjoys good books and family time.

Natalia Śliwka

Junior Public Relations Specialist

Supports the B2B team. Writer of press materials, in-depth researcher and tamer of the beast that is Microsoft Excel. She loves creative and unusual solutions, trivia, dogs and being active. She never goes anywhere without her headphones.

We Take Values into Account

Uncompromising Efficiency

We always seek solutions that provide the results to satisfy even the most-demanding clients. We are only happy with our work when it delivers real value.