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Artur Szeremeta Sarota PR

SAROTA PR Joins The Worldcom Public Relations Group

[Krakow, 23.05.2024] SAROTA PR has joined the Worldcom Public Relations Group – a global network of PR agencies. At the same time, it is the only Polish member of the group. This gives the agency the opportunity to exchange experience with leading agencies from around the world and participate in joint international projects.

Invitation to join the Worldcom PR Group involved undergoing a demanding verification process – candidate agencies for membership in the group must meet appropriate standards of quality, professionalism, ethics and work standards. At the final stage, SAROTA PR was accepted into the network by a unanimous decision of affiliated agencies from 49 countries.

Joining the Worldcom PR Group gives us new opportunities to follow trends, expand our knowledge and know-how in an international community of top communications professionals. Thanks to the partnership, we gain the opportunity to implement projects on a much wider scale and to offer clients additional services and access to other markets in cooperation with affiliated agencies.

Katarzyna Sarota, CEO of SAROTA PR

The network has united independent PR agencies from all over the world – from the Americas to Europe to Asia – for more than 70 years, giving their representatives the opportunity to share experiences and best practices on how to conduct communications activities.

According to the group’s representatives, PR agencies from around the world are increasingly looking for strategic alliances through which they can increase their operational capabilities.

We’re witnessing a transformative shift as independent agencies worldwide increasingly seek strategic alliances to amplify their operational capacities and deliver unparalleled value to clients globally . This trend strengthens our existing partnership and propels Worldcom to unprecedented heights. Our commitment remains focused on identifying and embracing agencies that complement our goals, fortifying our presence across crucial regions and sectors. By leveraging our partners’ collective expertise and deep local insights, we create a powerful global partnership that enables us to tackle complex challenges, drive innovation, and deliver impactful results for our clients. The addition of SAROTA PR and Up & Company underscores our dedication to lead and innovate in the industry while providing agencies with the support they need to succeed in an increasingly interconnected world.

Stefan Pollack, Global Chair of Worldcom and President of The Pollack Group
Karolina Kudłacik Sarota PR

New Leadership at SAROTA PR

SAROTA PR announces changes to its board. Katarzyna Sarota becomes the new CEO of the agency, having previously served as the COO. Joining the board as Vice President is Jakub Misiura, who also leads the digital marketing department. Piotr Sarota, the agency’s founder and longtime CEO, will continue to be a consultant for both the team and clients.

Katarzyna Sarota has been associated with SAROTA PR since its inception. Previously, as the Chief Operating Officer, she was responsible for finance, HR, and client services. In her new role as CEO, her primary focus is to maintain the agency’s strong reputation earned over 17 years on the market. She comments, “Our customer satisfaction surveys indicate that we are trusted and highly regarded by our clients. We aim to be a competent and effective partner in the field of public relations and digital marketing.”

Building and developing the team is also a crucial aspect for the new CEO. “We want to create an inspiring work environment where everyone feels valued and has the opportunity to realize their individual potential. I particularly encourage creativity and unconventional thinking to craft PR campaigns that stand out on the market. We seek to engage the team in a dialogue about values and their significance in our work,” she emphasizes. Additionally, she plans to promote activities related to corporate social responsibility and media training for the agency’s development.

Jakub Misiura assumes the position of Vice President within the company. He has been working at SAROTA PR since 2013 and has been the head of the digital marketing department since 2021. He is responsible for the development of digital marketing services and the team involved in their implementation. He is also involved in optimizing and automating the agency’s internal technological processes, especially considering the challenges of the post-pandemic era and scaling the company.

His responsibilities also include the development of the agency’s PR tools called “Relations,” which facilitate managing journalist contacts, distributing press materials, and analysing results. He is also responsible for administrative tasks, internal communication, and the processes related to acquiring new clients.

Katarzyna Sarota is a wife and mother of three daughters. To balance the demands of her professional role with conscious parenting, she finds energy in daily jogging and regular swimming. Mountain trips are an excellent way for her to spend her free time. Jakub Misiura enjoys traveling, attending classical music concerts, programming, and deepening his knowledge of new technologies in his spare time.
Jacek Dembicki Sarota PR

Eaton extends contract with SAROTA PR

Kraków, Poland, 19 August 2021 – Eaton has made the decision to extend the cooperation with the SAROTA PR agency. The initial agreement between both companies was signed in May 2020.

SAROTA PR provides Eaton with media relations, content marketing and digital marketing services. Jacek Dembicki (public relations manager) and Natalia Cygan (public relations specialist) are responsible for PR suport. Content and digital activities are coordinated by Jakub Misiura (digital marketing manager). (more…)

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